Most people don't care enough to make a difference.
Most people aren't going to buy that new thing you're selling.
Most people are afraid to take action.
Most people are too self-involved to do the generous work you're hoping for.
Most people think they can't afford it.
Most people won't talk about it.
Most people aren't going to read what you wrote.
Fortunately, you're not most people. Neither are your best customers.
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